The Springfield Group’s 16-Point Marketing Plan:

  1. Consult with you about timing, logistics, market trends, market preparation, sales strategy, and more!
  2. Help you to price your home strategically to be competitive with current price trends.
  3. Stage your home to cast a positive light on the features most important to buyers: uncluttered rooms and closets, fresh paint, and terrific curb appeal.
  4. Hire a professional photographer to highlight your property’s best selling features.
  5. Place interactive “for sale” signage in your front yard.
  6. Optimize your home’s Internet presence by posting information in the Keller Williams Listing System (KWLS) as well as local and global MLS systems, including plenty of photographs and a creative description of your property.
  7. Capture online prospective buyers with a professionally-edited and promoted home tour video.
  8. Create an exclusive property website for your listing with data-capturing capabilities.
  9. Run ads to a targeted demographic of prospective buyers on social media.
  10. Hold a heavily-advertised open house.
  11. Employ retargeting technology to keep your property fresh in buyers’ minds.
  12. Actively market your listing on MLS, real estate websites, and Facebook real estate groups.
  13. Maintain preferred agent status on main real estate listing websites so we can capture inquiries on your listing.
  14. Target marketing to our network of active real estate agents who specialize in selling homes in your neighborhood.
  15. Target active buyers in our database who are looking for homes in your price range and area.
  16. Provide you with weekly updates detailing marketing efforts, including comments from the prospective buyers and agents who have visited your home.
Check out how I helped sell this client’s home by advertising an open house for them on Facebook:


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